Communications
What does it take to develop communication that reaches its audience with a relevant message? Entity Marketing Consulting helps clients develop effective
advertising and
publicity to deliver your company's
message. We develop positioning, monitor brand awareness and carry your message
though all your communications: advertising, publicity, merchandising, promotions and packaging.
Performance tracking can help you develop more effective advertising and
publicity.
How can we help?
-
Define a target market or audience
-
Assist in media selection
-
Write press releases and distribute
to media
-
Discuss quantitative measures of effectiveness
-
Develop a clear message and consistent positioning
-
Give creative direction to copy writers, photographers and advertising agencies
-
Establish a budget, clear goals and measurable results for each campaign
-
Project management
-
Website development
What percentage of your effort should go towards print advertising, publicity and other vehicles?
Experience
-
Developed positioning and pricing for consumer electronics - tracked changes in sales and market share, changes in age and income demographic
-
Directed new product development in consumer electronics - tracked age and income
demographic, increase in sales and market share, consumer perception of brand identity
-
Developed positioning and identity for business services company - tracked increase in web traffic, lead generation and sales
-
Directed development of advertising, packaging and merchandising for food and consumer electronics - tracked cost per impression and market share
-
Selected media and wrote press releases - tracked impressions, web traffic and cost per sale
-
Developed brochures, data sheets, ad copy and web content for various firms - tracked increase in web traffic and increase in sales and market share
Key Benefits
- Better utilization of budget
- Increased web traffic and visibility
- Greater sales
Capabilities
- Publicity Services
- Publicity offers a high return on investment and great credibility.
We set goals and themes for publicity, we compile distribution lists,
write releases and place them. Most important, we make sure you won't
miss any opportunities. Click here to see a
portfolio of client publicity.
Entity is a member in PRNewswire and several other news distribution
outlets, ensuring your news release will get maximum exposure on the
internet, with the local or national press and with trade publications.
-
- Advertising
- Co-Op advertising funds and free advertising can extend budgets and
build credibility. We will help uncover these opportunities or create
them for your customers.
- Search Engine Optimization
- Many websites miss key opportunities to build traffic by optimizing
the site and registering with directories and search engines.
Experience
- BOCES
- Ran the communications office: developed
positioning, key messaging and editorial calendar; wrote and edited
news, managed staff: graphic designers, web development, news and
photographers. Directed external public relations firm. Oversaw
production of newsletters, radio advertising, brochures and collateral.
- Olympus
- Developed Co-Op programs for its office equipment distributors and
partnered with American Express and Incredible Universe on joint
advertising and consumer promotions.
- Devise Associates
- Directed advertising agency in redesign of website.
Optimized the website for search
engines, registered with
directories, bought banners and keyword terms. Increased traffic 500%.
Partnered with suppliers on direct mail programs, banner advertising,
telemarketing and joint seminars. Identified target media, wrote releases and monitored performance.
- Angels College Bus Service
- Designed and coded website. Consulted with client on ways to promote
the site.
|
