Entity

Marketing Consulting                           


 

 

 

 

 Communications

What does it take to develop communication that reaches its audience with a relevant message?  Entity Marketing Consulting helps clients develop effective advertising and publicity to deliver your company's message. We develop positioning, monitor brand awareness and carry your message though all your communications: advertising, publicity, merchandising, promotions and packaging. Performance tracking can help you develop more effective advertising and publicity.

How can we help?

  • Define a target market or audience
  • Assist in media selection
  • Write press releases and distribute to media
  • Discuss quantitative measures of effectiveness
  • Develop a clear message and consistent positioning
  • Give creative direction to copy writers, photographers and advertising agencies
  • Establish a budget, clear goals and measurable results for each campaign
  • Project management
  • Website development


 What percentage of your effort should go towards print advertising, publicity and other vehicles?

Experience


  • Developed positioning and pricing for consumer electronics - tracked changes in sales and market share, changes in age and income demographic
  • Directed new product development in consumer electronics - tracked age and income demographic, increase in sales and market share, consumer perception of brand identity
  • Developed positioning and identity for business services company - tracked increase in web traffic, lead generation and sales
  • Directed development of advertising, packaging and merchandising for food and consumer electronics - tracked cost per impression and market share
  • Selected media and wrote press releases - tracked impressions, web traffic and cost per sale
  • Developed brochures, data sheets, ad copy and web content for various firms - tracked increase in web traffic and increase in sales and market share

Key Benefits

  • Better utilization of budget
  • Increased web traffic and visibility
  • Greater sales

 

Capabilities

Publicity Services
Publicity offers a high return on investment and great credibility. We set goals and themes for publicity, we compile distribution lists, write releases and place them. Most important, we make sure you won't miss any opportunities. Click here to see a portfolio of client publicity. Entity is a member in PRNewswire and several other news distribution outlets, ensuring your news release will get maximum exposure on the internet, with the local or national press and with trade publications.
 
Advertising
Co-Op advertising funds and free advertising can extend budgets and build credibility. We will help uncover these opportunities or create them for your customers.
Search Engine Optimization
Many websites miss key opportunities to build traffic by optimizing the site and registering with directories and search engines.

 

Experience

BOCES
Ran the communications office: developed positioning, key messaging and editorial calendar; wrote and edited news, managed staff: graphic designers, web development, news and photographers. Directed external public relations firm. Oversaw production of newsletters, radio advertising, brochures and collateral.
Olympus
Developed Co-Op programs for its office equipment distributors and partnered with American Express and Incredible Universe on joint advertising and consumer promotions.
Devise Associates
Directed advertising agency in redesign of website. Optimized the website for search engines, registered with directories, bought banners and keyword terms. Increased traffic 500%. Partnered with suppliers on direct mail programs, banner advertising, telemarketing and joint seminars. Identified target media, wrote releases and monitored performance.
Angels College Bus Service
Designed and coded website. Consulted with client on ways to promote the site.

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Entity Marketing Consulting Setauket, NY Long Island New York Consultant develops marketing plans, corporate communications programs and marketing campaigns encompassing advertising, direct mail, telemarketing, seminars, collateral, website and publicity. 

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Copyright 2001 Entity Marketing Consulting Setauket, NY
Last modified: September 28, 2013